Why Google Chrome ?
Three reasons why it matters3. Because Windows needs more competition
Nearly two decades after Microsoft Windows conquered the PC, very few real challenges have been mounted against its dominance. Long-time rival Apple Macintosh has recently had a resurgence, but it’s still hovering at less than 10% of the total market. This market is ripe for innovation and a new competitor. In many quarters, Windows fatigue has set in, especially in the notoriously price-conscious consumer market and in light of the Vista debacle. The virus, spyware, and security troubles of Windows are its biggest weaknesses and Google is wise to target those soft spots with Chrome OS.
2. Because Chrome OS will be cheap
Google has confirmed that the Chrome OS will be open source and will not have any licensing fees. That will enable Chrome OS-based netbooks to be cheaper than both Windows-based netbooks and ARM-based smartbooks from Qualcomm. Plus, once we start talking about nettops, it’s entirely possible that we could see a $100 PC (without monitor) running the Chrome OS.
1. Because it’s from Google
Google is the 800-pound gorilla of the Internet. Because of its brand strength and star power, it’s always a big deal when Google enters new markets. Nothing that Google does will go unnoticed or fail simply because it didn’t get enough exposure.
Four reasons why it’s virtually irrelevant4. It’s running Linux
So is 2010 going to be the year of Linux on the desktop since Chrome OS is based on Linux? Every year for the past decade was supposed to be “The Year of Linux on the Desktop.” It hasn’t happened and it’s not because it was an idea ahead of its time or it needed a stronger champion. The mass market has rejected Linux on the desktop. Linux is nothing more (or less) than a niche OS loved by a loyal group of highly-technical users. Even Google can’t change that, unless it’s prepared to write Linux device drivers for all of the world’s printers, digital cameras, keyboards, and mice.
3. It’s too late
By the time Chrome OS is released, Windows 7 will be everywhere (at least in the consumer market) and Mac OS X will be faster and simpler with the release of Snow Leopard. If Google really wanted to make a powerful entrance into the OS market, the time to do it would have been mid-2007 when it was obvious that Windows Vista was a failure and it would take Microsoft a couple years to fix it. The opportunity for an OS to make a major impact on the PC market has passed. The OS just isn’t that important anymore. Windows and Mac both do a pretty good job of making the OS get out of the way as quickly and easily as possible. Chrome OS probably won’t be able to do that because it will start out with massive device driver incompatibilities with PC accessories.
2. Google hasn’t proven it can build an OS
Google hasn’t exactly knocked anyone’s socks off with Android, its mobile OS. While Android has potential and still has time to develop, it feels like beta software in a market that demands greater “finish” and attention to detail (see iPhone and Palm Pre). Plus, Android itself was originally touted to be a netbook OS. Therefore, the release of Chrome OS is a de facto indictment against Android, despite the fact that Google executives have tried to downplay it. Maybe Google has realized that the Java software sitting on top of a Linux codebase in Android would have severe performance limitations on a PC. Whatever the case may be, the fact that Google will have overlapping netbook operating systems does not inspire a lot of confidence that Google knows what it’s doing in the OS market or has a sound strategy.
1. It’s limited to netbooks
So here’s the skinny on netbooks. They have two great features: They are small and cheap. They also two big drawbacks: They are terrible and a lot of consumers regret buying them (verified by a recent NPD survey). The consumer backlash against netbooks has already begun and by the time we see Chrome OS netbooks from Google’s hardware partners in the second half of 2010, the netbook phenomenon will either have retreated into the background or morphed into something better. And then Google will have to scramble to make Chrome OS available on a wider variety of notebooks computers, as well as on nettops.
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